VVL-BBDO

“MAXIMUM CREATIVITY AND AN OPTIMIZED, EFFICIENT WORKFLOW - EVERY AGENCY’S DREAM!”

In agencies across the world, one hears the sigh of creatives forced to perform the mundane routine tasks that form part of any project before it is delivered to the client.

VVL-BBDO, a leading Belgian communication agency that forms part of the world’s premier advertising agency network BBDO, is no exception.

Employing some of the country’s top creatives, VVL-BBDO prides itself on the quality of its creative work. But as in most agencies, the time available to creative teams to do what they really love – create great campaigns – was often limited by the time necessary to perform vital but tedious production tasks.

Heading up VVL-BBDO, Johan Vandepoel acknowledges the dilemma that faces all agencies: “Maximum creativity and workflow efficiency are both equally important to the success of any agency. Although efficiency is always the ultimate goal of the creative process, inspired creativity is an absolute essential prerequisite to achieving efficiency.”

VVL-BBDO’s creative teams found the strongest advocate of their cause in Studio & Production Manager, Karine Uytterhoeven, who states unequivocally: “We want to offer our creative teams more time to be creative and do what they were hired to do. By automating all possible routine workflow tasks, our creative teams have more time to be creative and work efficiently, which ultimately benefits both our employees and our clients!”

In their search for increased automation, the agency, together with ICT specialist Comit, investigated all automation solutions available on the market today. Their non negotiable prerequisite: the implementation of the automation software may under no circumstances disrupt continuity in the studio. VVL-BBDO and Comit found the perfect solution in Gradual Software’s CaslonFlow.

The agency chose to implement the software in clearly defined phases, thereby ensuring continuity in its busy studio. By delineating customized flows for predefined tasks within each stage of the production process, VVL-BBDO ensured that CaslonFlow would speed-up their production time from day one – without interrupting the day-to-day flow of work.

An additional benefit to the busy agency: CaslonFlow is user-friendly, intuitive software, which does not require lengthy training sessions that cause bothersome down-time in the teams!

Surrounded by the creative team, Karine’s smile says it all: “Taking routine work away from our employees was a must. Their work must remain enjoyable and challenging to them so they remain as creatively inspired as possible. Had we not implemented CaslonFlow, it would have affected the motivation of our teams, which in turn would have necessitated the employment of additional people to get the same number of projects completed. The automation of our workflow through CaslonFlow and the time which it freed-up in the studio is clear proof! CaslonFlow enabled automation – on our terms!”

Credits

This testimonial was created in collaboration with ICT specialist COMIT (www.comit.be) and VVL-BBDO (www.vvl.bbdo.be).

PDF Version

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